LAB5 SYSTEMS is at the forefront of the next generation of design thinking and is a strategic incubator with a focus on a cradle to grave systems approach to problem-solving.


The 5 is LAB5 stands for C.S.T.E.M. STEM subjects traditionally are Science Technology, Engineering, and Maths but this omits a Critical components namely Creativity and Commercialization. We are a mix of Designers, Engineers, Research Scientist, Technologist, and Futurist. Leveraging a global network of talent across almost every industry to build bespoke teams to make meaning happen. We have a three-tiered business model firstly to continue to build our award-winning services, second to create key partnerships in joint ventures where our vision aligns and thirdly to manage  an in-house portfolio of start-up projects. Design has traditionally been used as a tactical advantage and to significant effect but rarely is design thinking use as a strategic game changer. This philosophy of developing SYSTEMS rather than just products has been key to our client's success.




Entrepreneur, Designer, Futurist  and Conjoint Professor 

As a renowned creative-futurist and designer, Mr. Julian has worked with and on widely diverse projects from media and entertainment to medical, engineering, sustainability, and the environment. While at home addressing world leaders on core strategic topics as a sought after keynote speaker or leading a global team of innovators, 

Preferring to work with cross-disciplinary teams to drive meaning and measurable outcomes. He is highly regarded in art, film, game, technology, advertising, and design industries with multiple awards and patents, including 6 Gold CLIO'S and a V.E.S. (Visual Effects Society) Award for Best Art Direction. 

Mr. Julian's career began working with various high profile companies including BMW/ Designworks, Gucci, Rover, Rolls-Royce, and Siemens. A highly successful time at Oakley resulted in several notable patents. 



Matt Merrfull is a technologist, software engineer and digital evangelist inspiring and assisting businesses and organizations of all shapes and sizes realize the potential within digital and applying it to the real-world. Matt develops digital products and services that encourage interaction, build depth and heuristic




Laureate Professor Nicholas J. Talley, MBBS (Hons.)(NSW), MD (NSW), PhD (Syd), MMedSci (Clin Epi)(Newc.), FRACP, FAFPHM, FAHMS, FRCP (Lond. & Edin.), FACP, FACG, AGAF, FAMS, FRCPI (Hon), GAICD 

Pro Vice-Chancellor, Global Research, University of Newcastle, Australia

Chair, Council of Presidents of Medical Colleges (CPMC), and Past President, Royal Australasian College of Physicians

Hon. Treasurer, Australian Academy of Health and Medical Sciences

Editor-in-Chief, Medical Journal of Australia

Senior Staff Specialist, John Hunter Hospital, Newcastle, Australia

Director, Priority Research Centre for Digestive Health and Neurogastroenterology, University of Newcastle, Australia  

Professor of Medicine and Professor of Epidemiology, Mayo Clinic, Rochester, MN, USA

Adjunct Professor, University of North Carolina, NC, USA

Foreign Guest Professor, Karolinska Institutet, Stockholm, Sweden


Karl strahlendorf

Carleton University bid, Industrial and Product Design '83

Karl is old school meets new school with 35 years in the automotive and film industries Karl hasn't just seen it all he's done it all with both hands on traditional skills and bleeding edge digital tools Karl gives us the best of both. 


Balakrishnan R. (kichu) Nair

Professor of Medicine | Deputy Dean | Continuing Medical Professional Development
MBBS, MD (Newcastle), FRACP, FRCPE, FRCPG, FRCPI, FRANZGSM, GradDipEpid (ClinEpid)

Professor Nair has been the Director of the Centre for Medical Professional Development, Hunter New England Health since June 2004. He holds an appointment as Professor of Medicine, Faculty of Medicine and Health Sciences at the University of Newcastle and has extensive experience in medical education. He has been a Senior Staff Specialist in the Division of Geriatric Medicine at John Hunter Hospital, Newcastle for the past 10 years


pablo moscato 

Pablo Moscato is the founding co-director of the Priority Research Centre for Bioinformatics, Biomarker Discovery and Information-based Medicine and the Founding director of Newcastle Bioinformatics Initiative, a partner group of the Australian Research Council Centre in Bioinformatics. He has been working in Evolutionary Computation since 1988, and in heuristic methods for Operations Research problems since 1985. His papers have been cited more than 13915 times (data from Google Scholar, June 8, 2021). He is a consistently highly cited author. According to Google Scholar, his Egghe's g-index is 107, indicating that his 107 most cited research works have been cited more than 11449 times.

He has recently co-edited a large contribution to the Data Science literature, the book “Business and Consumer Analytics: New Ideas”, published by Springer in 2019.


With a BSc. in Physics and a PhD in Automation, Prof. Moscato is a world-recognized figure in computer science with more than 30 years of contributions.  He introduced Memetic Algorithms while at the California Institute of Technology (1988-89) which are now widely used around the world in many technological, research and fields. His papers have been cited more than 10307 times (data from Google Scholar, June 25, 2018). He is a consistently highly cited author (i.e. he is in the top0.05 percent most cited computer scientists in terms of h-index). 




Tim is a graduate of The School of Cinematic Arts at USC. From there he took everything that he had learned in the program about filmmaking and started applying it to the then brand new world of desktop based 3D Computer Graphic Imaging. His with Ron Thornton to develop groundbreaking CGI VFX for BABYLON 5.  From there, he has worked on countless A-list feature films like CONTACT  and The Time Machine. Working on over forty feature films and TV shows, along the way working for and with many of the artists that inspired him to pursue a career in the industry.

Tim’s diverse three-decade career has not been just limited to the Film and TV industry. He has consulted on and designed a wide range of products, using his digital toolset to be able to create Hyper photo-real versions and 3d prints of the designs and concepts, vastly improving large brands' creative process. On the marketing side, he has designed a pipeline to provide photo real CG product renders without the need for any studio photography. In the fledgling world of VR, The Innovation Department of TiVo tapped Tim to design and prototype a shared immersive VR experience for its users, a first in that realm. He has also contributed designs to over a half dozen games. Tim is constantly finding ways to bridge the newer technology and tools with the traditional disciplines of design, especially with filmmaking, pushing the boundaries of how we create and share ideas without losing sight of the history and heritage of the craft.



Business: contact@lab5systems.comPress:

t:             818.484.0797


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