WHAT WE DO

We inspire big companies to behave like startups, while energizing startups to amplify value and achieve success.

Working closely with our clients and partners, we identify strategic consumer-focused opportunities, and design iconic brand-building solutions that emotionally connect with users. Whether creating new categories and brands or breathing new life into established ones, we are focused on creating a culture of sustainable innovation with every client. We apply our deep understanding of 360º product and brand development to deliver market-ready solutions at an accelerated pace. Together, with our clients, we make the future tangible.

WHY LAB5

WE ARE THE CREATIVE CATALYST

LAB5 SYSTEMS is the creative force behind some of the most compelling products and inspiring technologies in the world. We like to roll up our sleeves and go deep with our clients, working seamlessly alongside them to affect meaningful culture change and to redefine industries. We help envision opportunities that we rapidly realize into market-ready solutions

HOW WE ENGAGE

OUR HYBRID MODEL

We've designed a hybrid business model that allows for collaboration across a diverse cross-section of clients and partners. From large to small, we identify mutually beneficial models that allow us to invest in the success of our partnerships.

SERVICE

WE ARE A FULL-SERVICE INNOVATION HOUSE

We don't just look to design a better mouse trap, understanding system-based design thinking is critical factor of success in an overcrowded world. We work with our clients to understand not just their strategic goals but how to PLUS their businesses holistically. Leveraging our unique perspective from working with the world most successful companies and world class leaders. We learn from every client and share that insight on how the best in the world work and make decisions. Understanding that no one team is always the right team. We build agile teams and partnership to be the right team for your needs.

PARTNERS

WE SEEK LIKE-MINDED ENTREPRENEURIAL CLIENTS

Leveraging our cross-disciplinary expertise, we embrace intelligent risk and can dissolve barriers to market. Ideas are fragile without passionate champions and great execution. We exist to facilitate change, improve lives and make awesome stuff. Want in?

PORTFOLIO

WE INCUBATE A PORTFOLIO OF IN-HOUSE INTELLECTUAL PROPERTIES

We have some unique insight into the world and where it and innovation is going. Having found that sometimes the most meaningful project aren't being pursued. We believe in a proactive approach and spin out early development projects and start-ups. RED PILL's are available!

HOW WE WORK

DYNAMIC PROCESS

No project is the same. Ideas, technology and tools evolve. So does our process. Each program requires a flexible approach that unlocks innovation and adapts for the unknown. We develop strategies, informed by decades of experience, powerful insights, user research and analytics. We assemble an integrated mix of expertise, customized to the needs of each program. Our proven process is collaborative, iterative, and ultimately fluid. It is designed to get you there faster and better